Generation X: An Extraordinary Opportunity for Life Insurers?
Life insurers face many challenges to achieving profitable, sustainable growth:
- Aging customers with evolving insurance needs
- Disruptors who are changing the way insurance is bought and sold
- Underpenetrated segments who aren't buying (or aren't buying enough) today
Generation X is one such segment that remains underinsured. They offer a significant opportunity for insurers looking to grow, but they have specific needs that must be recognized.
