Online courses will leave attendees with a solid understanding of how BE can apply across all functional areas.
Training includes self-paced, interactive sessions in an easy-to-follow, concise format that fits into busy schedules.
Low-cost to implement. Small changes can make a big difference.
For accelerated underwriting workflows, helps offset some of the lost protective value of fluids and paramedical testing.
Applies to a wide range of insurer needs and concerns: from encouraging greater condition disclosure to product promotion and website communications.
Combining simplification with nudging can significantly improve outcomes for insurers across operational areas.
Market Research VP
Implementing these important tools can help insurers in many ways, including developing effective question designs for insurance applications and personal history interviews, as well as improving website design and marketing.
Head of Traditional Markets
Details matter. People don’t always think slowly and rationally, so we have to meet consumers where they are – full of biases, overloaded with information, and yet amenable to nudges and a well-framed offer.
Jonathan Haughton, PhD
Professor & Chair, Economics, Suffolk University
by Keith Brown and Heidi Alpren
Keith and Heidi talk about how he has taken the “putting BE into action” message to heart – and how insurers can do the same.
by Heidi Alpren
By implementing a toolkit using BE approaches, carriers can offset some of the challenges of Accelerated Underwriting and promote improved disclosure of medical conditions in the application process.
by Heidi Alpren
Gen Re has conducted several BE-focused studies on application disclosure. We’ve found that widely used, open-ended question formats are less effective than other designs.
Our passionate team of experts across our global locations share their knowledge, update existing practices, and develop new solutions to help foster a more inclusive approach to behavioral economics.