--- title: Default HubSpot Blog | Insider description: Insider | --- - [MEETINGS](https://genre-mc.webex.com/) - [CLIENT LOGIN](http://www.genre.com/clientlogin/?c=n) - [MEETINGS](https://genre-mc.webex.com/) - [CLIENT LOGIN](http://www.genre.com/clientlogin/?c=n) [![GenRe](https://knowledge.genre.com/hs-fs/hubfs/genre-images/logo.gif?width=115&name=logo.gif)](http://www.genre.com/?c=n) - [Reinsurance Solutions](http://www.genre.com/reinsurance-solutions/?c=n) - [Life/Health](http://www.genre.com/reinsurance-solutions/lifehealth/?c=n) - [North America](http://www.genre.com/reinsurance-solutions/lifehealth/na/?c=n) - [International](http://www.genre.com/reinsurance-solutions/lifehealth/international/?c=n) - [Property/Casualty](http://www.genre.com/reinsurance-solutions/property-casualty/?c=n) - [Property, Engineering, Marine](http://www.genre.com/reinsurance-solutions/property-casualty/property-engineering-marine/?c=n) - [Auto/Motor](http://www.genre.com/reinsurance-solutions/property-casualty/auto-motor/?c=n) - [Surety/Bond](http://www.genre.com/reinsurance-solutions/property-casualty/surety-bond/?c=n) - [Casualty](http://www.genre.com/reinsurance-solutions/property-casualty/casualty/?c=n) - [Knowledge](http://www.genre.com/knowledge/?c=n) - [Browse All](http://www.genre.com/knowledge/all/?c=n) - [Publications](http://www.genre.com/knowledge/publications/?c=n) - [Blog](http://www.genre.com/knowledge/blog/?c=n) - [Other Resources](http://www.genre.com/knowledge/multimedia/?c=n) - [Contact Us](http://www.genre.com/contactus/?c=n) - [Careers](http://www.genre.com/careers/?c=n) - [Work at Gen Re](http://www.genre.com/careers/job-posting/?c=n) - [Recent Graduates](http://www.genre.com/careers/recent-graduates/?c=n) - [Internships](http://www.genre.com/careers/internships/?c=n) - [About Us](http://www.genre.com/aboutus/?c=n) - [Meet Gen Re](http://www.genre.com/aboutus/meet-genre/?c=n) - [Leadership Team](http://www.genre.com/aboutus/senior-management-team/?c=n) - [Financial Information](http://www.genre.com/aboutus/financial-info/?c=n) - [Press/Media](https://www.genre.com/aboutus/press-media/?c=n) - [Data Privacy](http://www.genre.com/aboutus/privacy-at-genre/?c=n) ![bg-careers-sm.jpg](https://knowledge.genre.com/hs-fs/hubfs/genre-images/bg-careers-sm.jpg?width=1200&name=bg-careers-sm.jpg "bg-careers-sm.jpg") # A clear and bold header # Default HubSpot Blog ## [Sample - How To Post](https://knowledge.genre.com/blog/attract-visitors-with-compelling-blog-content-sample) Posted by [Sample HubSpot User](https://knowledge.genre.com/blog/author/sample-hubspot-user) on Apr 16, 2015 5:26:03 PM - [Tweet](https://twitter.com/share) [![](https://static.hsappstatic.net/content_shared_assets/static-1.3946/img/sample_blog.jpg)](https://knowledge.genre.com/blog/attract-visitors-with-compelling-blog-content-sample) --- **INTRODUCTION:** Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant [keywords.](https://app.hubspot.com/l/keywords) Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead. **Need some inspiration?** Check out these "How-To" examples from the HubSpot blog: - [How to Write a Blog Post: A Simple Formula to Follow](http://blog.hubspot.com/marketing/how-to-write-blog-post-simple-formula-ht) - [How to Do Keyword Research: A Beginner's Guide](http://blog.hubspot.com/marketing/how-to-do-keyword-research-ht) - [How to Write an Effective Meta Description (Yes, They Still Matter)](http://blog.hubspot.com/marketing/how-to-write-meta-description-ht) [Read More](https://knowledge.genre.com/blog/attract-visitors-with-compelling-blog-content-sample) 0 Comments [Click here to read/write comments](https://knowledge.genre.com/blog/attract-visitors-with-compelling-blog-content-sample#comments-listing) Topics: [Insider](https://knowledge.genre.com/blog/topic/insider) [All posts](https://knowledge.genre.com/blog/all) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. 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