Generation X: An Extraordinary Opportunity for Life Insurers?

Life insurers face many challenges to achieving profitable, sustainable growth:

  • Aging customers with evolving insurance needs
  • Disruptors who are changing the way insurance is bought and sold
  • Underpenetrated segments who aren't buying (or aren't buying enough) today

Generation X is one such segment that remains underinsured. They offer a significant opportunity for insurers looking to grow, but they have specific needs that must be recognized.